The Best SEO-Less Mocha Fudge Brownie Recipe You Will Ever Stumble Upon
Last weekend I didn’t attend either of the two different food blogger conferences in Atlanta and Washington, DC. Clearly, that was a BIG mistake on my part, since I’ve been working for days on this one little post. Sure, I skimmed the live tweets during the sessions, glanced over the live blogs for any key tidbits of never-fail blogging how-to secrets that would catapult me into the big leagues in one easy step. And, while I did read some terrific post-mortem summaries from bloggers I adore, I’m sitting here typing and deleting, typing and deleting. Typing. Deleting.
I’m trying for the life of me to figure out how to share one of my favorite brownie recipes with you. A double decker espresso-infused fudgey brownie sandwiching a silky smooth ganache making it even more outrageous. It’s not writing the recipe that has me stymied. It’s the the fact that this crave-worthy treat may never see the internet light of day because of three little dirty words.
Search. Engine. Optimization. It might as well be called the shackles of cyberspace thanks to the new Google recipe search algorithm that’s systematically ranking recipes based on a ranking system fueled by some kind of undemocratic system that gives preferential treatment to recipes you might not ever want from sources you might not know and trust.
Feeling like Charlie Brown, doomed before I even push publish, I’m sure this little recipe won’t reach more than 12 people. Let’s not kid ourselves…google the words ‘brownie recipe’ and see how many gazillions you get. This one will be on the last page of ‘search’. That is, IF there’s a last page of ‘search’.
And, then there’s the photography. I’ll just leave that one alone.* I can feel my numbers plummeting and I haven’t even posted the recipe!!!! For this reason alone, I’m not going to compose a casual lineup of the usual brownie ingredients that you’ve seen countless times before, We all know there’s nothing I can do to a photo of butter, chocolate, white and brown sugar, eggs, instant espresso and flour except make you avert your eyes.
In a giant leap of faith, I’m going to post this recipe for the 12 people who might have the tenacity of Diogenes to search and search and search. I promise if you try it, you’ll see why it’s ranked number 1 in my own overflowing brownie file.
And, I’ll go to a blogger conference and work hard to up my game.
Here’s how I flip the brownies out of the pan.
*Say a prayer for Penny De Los Santos, who’ll be a guest speaker at Big Summer PotLuck 2.
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