As many of you already know, Martha Stewart unveiled her new iPad Cookie App on her television show on Monday. And, she invited people like me to sit in the audience and tweet about it! One full hour of intense cookie tweeting!!!!! Martha. Cookies. Twitter. It just doesn’t get any better than that for me.
And, other tweeters I know and follow would be there. Like Teresa from The Pretty Cookie. And, my IRL friend, Abby Dodge! Oh HAPPY DAY!!!
So, we assembled early in the morning. We got our special name tags.
Now, I’m no stranger to the Martha set. I was there just a couple of weeks ago for this show. And, I was in the audience last November for the 1st pie contest. So,when we were shepherded around the set on a special tour, I found myself mouthing the words “I knew that” when a particular point of Martha-set-ology interest was passed on to us. I heart Martha and everything she stands for.
So, back to the tweeting show. The App was unveiled. Guests were on the set. Cookies were mixed, baked & distributed to the audience. I can’t speak for the others, but I was burning up the internets with my lightning tweets. Keeping my eyes glued to my computer screen, stealing glances of the action in front of me only occasionally so I could accurately report the action in front of me, I was a woman on a mission. And, it was glorious!
That is, until one of the items of swag was announced. A sifter. We were getting A SIFTER!!!!!!!!! Oh, for crying out loud!!!! I nearly stopped mid-keystroke. Did I really hear this correctly?
Apparently so.
You KNOW how I feel about sifters. Please, let me remind you how I feel about sifters.
What was particularly perplexing about this choice of a gift was that Martha and her guests weren’t using sifters to aerate and incorporated their dry ingredients. They used a whisk or a fork!!!! But, WE were getting the bright and shiny one trick pony of a kitchen gizmo. Yes, we got other lovely gifts, but this one, this particular gesture of generosity, struck me as, well, odd.
But, I shlepped it and the other gifts home. And I pondered. To whom would I regift this sifter? Our friend, Joey, who really started me off on this tangent? Impossible. We just closed his beach house and I went to great lengths to smuggle his sifter out of that house without being surveyed on one of his eight surveillance cameras. Sheesh, what would I do with this thing?
And, then it hit me. This is the perfect way to learn the ins and outs of blog contests. It’s like turning lemons into lemonade. The regifting of this contraption to you, one of my wonderful readers. It does have a beautiful Martha Stewart tag on it. Her photo is beautiful. You can play with it and draw your own conclusions as to the worth of this thing. Here, take a look!
The rules of engagement:
Leave me a comment here telling me how you’d put this sifter to work in a way other than it was intended. Make a flour pot, make a doorstop. Make it interesting, if you covet this wonderment of modern marketing.
You must retweet the tweet that I will tweet about the blog post.
You need to go to The One Tough Cookie Facebook fan page and click ‘like’ if you haven’t already declared your like for it.
And, one week from tonight a winner will be chosen. I will send the sifter to you as quickly as possible, so that I can regain that valuable piece of closet real estate that’s currently housing this gizmo.
Hurry. The clock is ticking. The race for the regifted swag is officially ON!
I could use a new stand for my camera when taking photos of myself cooking for the blog! That sifter looks like it would be a nice, flat surface when flipped upside down. Oh, now that I think about it, it could also make a nice cupcake pedestal too!
Well I’m trying to hurry so don’t know if you are in love with sifters or hate ‘em. he he I have a strainer I sift with that is none other than a Martha Stewart brand gone bad. No handle anymore. I like it because it sits atop most bowls as i pour in ingredients whilst they are weighed. So, hmm ya know pretty sure I would bore you and say, maybe I would sift. Even though some baking Godess’s who say just whisk.
Now, let’s see how you really feel. Cute post btw
Okay, Gosh! I’ve adopted new words….aerate. WITH A WISK. ok, confessions all my TWD baking with Dorie? I’ve learned that. Just a compulsive need to make sure there are no chunks he he
I will smack you upside the head with the thing (yes, I might fly to NYC to do so) for making entrants jump through so many hoops to win something.
Punch the holes a little bigger, turn it upside down and show off your kids’ crafts on it! I can see my kids stick puppets sitting nicely in the enlarged holes!
I’m not looking for a sifter but I HAD to tell you, you made me smile. A sifter–for crying out loud! And I (a Martha fan since 1982) heart Martha and everything she stands for, too! Thank you.
I would use it as a crock to hold my utensils! You looked great on the show! Going to go do all the other things you “ruled”.
I don’t want the sifter, because, ironically, Martha is the one who taught me many moons ago to use a whisk instead. It’s faster and easier than a sifter. Clearly she was trying to get rid of some excess inventory…
I’m not here to enter the sifter giveaway (although it’s tempting. LOL). I just wanted to tell you how much I enjoyed reading this post Gail. It was very entertaining!
I’m not here for the sifter either (gawd, can you imagine going back to SIFTING again, ugh – no thanks) but I do heart Martha and everything she stands for almost, and do notice I said ‘almost’ as much as I love YOU and everything you stand for. And btw – that cookie app of Martha’s TOTALLY ROCKS!! Purchased within hours of launch, The Professor staked his claim on the Peanut Butter & Jam bars for this weekend – like I said, TOTALLY ROCKS!!
I think I’d regift it on my blog! hehe this post cracked me up!
You’re too funny! I can’t say I’ve ever been a huge Martha fan (I’m not really anti-Martha either… just not really interested. I’m not sure where it comes from). Anyway, I have enjoyed hearing your perspective on the shows you’ve attended, though.
AND, I seriously laughed out loud when they announced that you were getting a sifter. In fact, my husband asked me what was so funny because he heard me laugh from upstairs.
Anyway, I have a cupcake corer that I need to get rid of, so I’m thinking they’d make a good pair. Holiday baking giveaway anyone?
I stopped using my sifter ages ago, but if I was one of those talented crafty people (e.g., I heart tablescapes kind of talent) that giant sifter could be a lovely repository for fresh flowers, provided one had one of those green spongey things that the florists use to anchor their flower arrangements.
I love your energy, Gail. Keep the posts and the swag giveaways coming!
I sometimes like to practice putting in my kitchen. You know, while waiting for the icing to dry just enough to put on the added embellishments or for the cookies to cool so you can taste and see if this version of chocolate chip cookies is really better than the one you already have. I sometimes get antsy and want to stress release. I think the Martha sifter would give my golfing the appropriate feel. The golf putter and balls would then belong in my kitchen. The sifter would be the perfect target. I have to admit it would be a great conversation piece and give me a great giggle when I use it.
I only have six surveillance cameras in operation, but maybe I do need 8.
I have used a sifter but have come over to the good side with a whisk. I thought my daughter might like a sifter because like with so many things, she ignores my sage advice and does the opposite. I left your page open on the computer where you discuss aerating as I know she will take the advice of a total stranger and as expected she now thinks a whisk would work (if you think I’m kidding, I’m not; maybe you could write an article on how to deal with guys that I could leave open as well; thanks!).
BUT…I think this would make a lovely kitchen planter for the shelf in my window box above the sink; think of how well drained I could keep that dirt!
Haha! I followed your tweets about stealing the sifter from the friend, then you receive one! That is irony at it’s best. When I was young, my mom used to let me do the sifting when she baked. It’s a good memory of my youth, so I’d like a sifter to help me recall the joy of the early days!
Since my kitchen utensil holder is filled to capacity,I would stash all my leftover kitchen utensils in the sifter.
I’m not entering the contest, just wanted to tell you that I enjoyed your tweets from the show. Thought the photos from it were great and that this is a great post. Hilarious that you rec’d this sifter in your swag bag and the ideas to recycle it as a planter or kitchen utensil holder are great. Would also make a good pen/pencil holder for any baker’s desk.
OK, Gail….I’m going to admit to still using a sifter for my powdered sugar. (Don’t hate me.)
You know what I would do with this one? Give it to my nephews. It’s a GREAT way to keep little kids occupied….a big bowl of flour, a sifter and a plastic tablecloth. Kiddo would “sift” in the kitchen for ages when he was a toddler.
I would use it to hold my cookies.. I dont have a cookie container since im in college.. LOVE THIS!!
Tweeted!!
I dont want this sifter EITHER! But, this is hilarious! ♥ you! You are my idol!
Callye, thank you.
Hi, you really had me rolling on the floor laughing out loud. Too anxious to get to the end, I’m not really sure why you hate sifters. I’d love to have that so I actually sift the six pounds of flour I use to make homemeade challa for Shabbath. My Grandma used to make them and now I do too. My husband and kids really appreciate it!
Let me see? The fact that I do not own a sifter, although I might use it if I had one. It might be a collector’s item something to put in the will for my daughters after my demise. But, my gorgeous dogs could use it as a new bowl (unless it leaks) or I could use it as a cool new planter for my garden!! So for all of you that wrote and didn’t want it – why use the extra key strokes – just give me the sifter and we’ll all be happy!!
I love Martha, and I have never owned a sifter, I would love to have one! Love your site!